Page 79 - Senior Link Magazine Winter 2023 - Online Magazine

education of the minds of those who study in the newspaper shelves full of papers hot off the press that
field of journalism, advertising, telecommunications, will never get old,” Williams said. “It’s a feeling that
by Jess Peterson no online article will compare to; honoring traditional
photography and public relations. But it doesn't stop
there because those who learn within these walls, many media is the best way to remember where the history of
of them at least, will devote their lives to working in the The Daily Toreador came from.”
print and broadcast media of Texas and our country.
In future years, people who study in this building will CoMC is also home to one of Texas Tech’s longest
be the leaders in the communications industry in our tenured professors, Dr. Bill Dean. Dean served as the
state,” said Mayes. Executive Vice President of the Texas Tech Alumni
Association from 1978 to 2008, as well as his countless
The words that Mayes so powerfully proclaimed still years as an associate professor in the College of Media
hold true in the year 2023. The College of Media & & Communication. He graduated from Texas Tech
Communication represents the pinnacle in media with three degrees: a bachelor's degree in marketing in
technology, equipping students with the tools necessary 1961, a master's degree in secondary education in 1965,
to put their best work forward and bridge the gap and a doctorate in education administration in 1971.
between course work and the portfolios that graduates As recently as 2017, Dr. Dean was presented with the
use in their aspiring career dreams. lifetime service award; his impact on students remains
one of his greatest achievements.
A landmark of history that calls the CoMC home is
the student-led newspaper, The Daily Toreador. First No matter where you go on campus, you encounter
published in 1925 as The Toreador, it is an official student students and faculty who have been impacted in some
journal recognized by the Texas Tech Board of Regents way by the service of Dr. Dean. His contributions to
to serve as a medium of mass communication for the the university over the years are unparalleled, and his
campus community and to provide practical experience professional conduct sets an ideal example for students
for students interested in mass communications. to follow.

Chris Williams, a senior sports reporter for The Daily Similarly, wherever graduates of the College of Media
Toreador, says his fondest memories at Texas Tech lie & Communications land, once their time at Texas Tech
within the walls of that publication. comes to an end, the rich history, the long legacy, and
the valuable education afforded by the CoMC will
“To be a part of an institution that holds so much continue to fuel professionalism and innovation in each
history is truly something I am proud to say I have of its fortunate students.
been a part of when my time
at Texas Tech comes to an
end,” Williams says. “The
experience, friendships, and
real-world experience is truly
second to none, and it has
been an honor to do my part.”

In a society where online
publications are becoming
more and more prevalent,
the College of Media &
Communications never fails
to arm its students with
the latest in technological
advancements, without
forgetting where its roots
began: in print publications.

“To have this technology
at our fingertips is such
a privilege, but there is
something about stocking the photo credit: Calan Johnson

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