Page 43 - Senior Link Magazine Summer 2021- Online Magazine
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The Women in Black
by Laura Landes
ecognizing the many assets Embalmer, Restorative Artist, we excel in providing superior
that professional women Preneed Specialist, Video/ customer service, while proudly
Rbring to the forefront Audio Producer, Photographer, maintaining our positions as
of business, Santos Moreno, Memorial Designer, Accountant, wives, mothers, sisters, and
"visionary" of Lake Ridge Chapel Digital Designer, and at times, friends. We provide compassion
and Memorial Designers, is Counselor and Mediator. Detail and comfort, while retaining the
helping to reshape a previously oriented, highly educated, and leadership qualities that families
male-dominated industry by striving daily to perfect our seek in their time of need.
empowering women to be various skill sets, together, we
positioned in these traditional have raised the standards and the We are leaders in our community,
roles. Currently, 85% of our expectations of the level of care beacons of light in the darkness,
staff is female. This group of and service that families receive. strongholds in times of chaos,
motivated individuals chooses always prepared to serve others
not to settle into conventional, As newcomers to the funeral without hesitation at a moment's
complacent roles but rather those industry, we are more open notice.
of high rank and influence, each to change, meeting the We are, indeed, a force to behold.
making our mark and leaving a consistently evolving needs of We are "The Women in Black."
footprint. a new generation, rather than
being bound to the "old school
Our titles include, but are not mentality." Motivated by our
limited to, Funeral Director, "personal best" rather than ego,
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