Page 115 - Senior Link Magazine Fall 2018- Online Magazine

ST OLEN SECRE T S OF THE

ADVER TISING UNIVERSE
VieTnaM war
secret number eighteen:
*

Work hard enough, long enough
to be worn until the “MIA” was found or
recovered. This action by the public struck and smart enough…eventually
Phil’s heart. His own roommate in basic
training was the first from his unit to die in YOU’LL GET NOTICED.
combat. To honor Robert Paulus, Phil still
wears a similar bracelet with Robert’s personal
information that is titled “KIA” (Killed in
Action). Phil’s intention is never to forget
Paulus’ service or his memory. Robert’s congratulations
brother Byron Paulus and Phil have remained
united through the death of one man who gave
his life for his country almost fifty years ago.

Phil Price was instrumental in obtaining funds PHIL
through Senator John Montford to assist
James R. Reckner, founder of the Vietnam
Center and Archives. The Center is the largest
repository of Vietnam War memorabilia
outside Washington D.C. and is housed in
Lubbock, Texas. The three Vietnam veterans on being honored for your
led a group back to Vietnam in 2000 to present
scholarships and medical equipment to the SERVICE TO AMERICA
Vietnamese people. Under the direction of
then-Mayor Windy Sitton, Phil presented a AND TO LUBBOCK.
sister city proclamation to the local Vietnamese
university from Texas Tech University
and the city of Lubbock.
Upon being approached by General
Bernhard Mittemeyer regarding Y OU ’ VE EARNED
improvement of our local VA
clinic, Phil wrote a marketing plan THE RECOGNITION.
and produced a video to improve
Washington’s understanding of the
need for better veterans’ care in our Thank you for your military service and more than
area. Local military dignitaries and 40 years of dedication to the advertising business
state officials presented the ideas (and us), from the Groupies.
in Washington, and the officials in
Washington responded positively by
committing to build a VA “superclinic”
in Lubbock. The Texas Tech Board
of Regents supported the effort by pr ic eg r oupinc .c om
providing land for the clinic.
* Adapted from Phil’s Seventeen (Stolen) Secrets of the Advertising Universe

Lubbock Senior Link 115