Page 66 - Senior Link Magazine Summer 2025 - Online Magazine

HONORING
SMALL BUSINESSES
J's Creamery

A Sweet Legacy in Lubbock

by Trey Fletcher

t started with a simple idea: serve their logo is shaped like an anchor, When his parents decided to
the creamiest frozen custard symbolizing their belief that Jesus is retire, Trey was ready to take over.
ILubbock had ever tasted. In the our anchor. Having worked in every role, from
summer of 2003, a little custard shop dishwasher to manager, he embraced
on 82nd Street opened as part of a As an independent shop, J’s could the challenge of running the family
well-known frozen custard franchise. now craft unique flavors and business. He brought fresh energy,
The Fletcher family ran the shop with create an even stronger community new ideas, and a commitment to
a warm, personal touch, making it connection. No longer tied to maintaining the values his parents
a neighborhood favorite. Families, corporate guidelines, they listened instilled. Today, you’ll often find
couples on date nights, and friendly to their customers and developed a him at the shop, greeting customers,
faces lined up, savoring frozen joy in menu tailored to local tastes. With training staff, or developing the next
every cup and cone. every scoop, J’s Creamery became great custard creation.
more than a dessert shop—it became
From Franchise to Local Favorite a Lubbock tradition. Serving Up Nostalgia and
Community
For 15 years, the Fletchers operated A Family Tradition Lives On
under the franchise name, building J’s Creamery isn’t just about
a loyal following. By 2017, it was Behind the counter, this transition frozen custard—it’s about creating
time for a change. Their franchise also marked a generational memories. On any given evening, you
contract had ended, and they saw an handoff. Trey Fletcher, the founders’ might see grandparents treating their
opportunity to go independent. They son, grew up in the business. At grandkids after a Little League game
wanted a name that reflected their just eight years old, he was already or an older couple sharing a banana
Lubbock-born spirit and their faith. J’s helping out, learning the importance split on their anniversary. These
Creamery was born—a fresh start of hard work and hospitality. Over moments are what make J’s special.
with their own proprietary family the years, his passion for frozen
recipe and unique menu. The “J” in custard and customer service only The shop prides itself on
J’s stands for Jesus, and the “S” in grew stronger. being family-friendly and customer-

66 Lubbock Senior Link