Page 41 - Senior Link Magazine Winter 2020- Lubbock Online Magazine

HONORING SMALL BUSINESSES
Gary and Rickey Warren, the
Warrens’ two oldest sons, joined the
family business in 1974 and 1975,
respectively. Glenn Warren, the
Warrens’ third and youngest son,
joined the team in 1984.
A fire destroyed the Avenue G
property, after which W.D. Wilkins
Furniture and Appliances moved,
in 1986, to its current location at
3111 50th St., occupying the former
JCPenney building in Monterey
Center.
W.D. Wilkins Furniture is the
only surviving business of the
former Monterey Center, once a
major regional shopping center in
Lubbock. The family still adheres to
W.D.’s credo of selling quality items
at a reasonable price.
W.D. often said that he would
“rather sell more items at a nickel
profit than fewer items at a quarter
profit.” W.D. Wilkins worked
tirelessly, having lost his father
at a young age and having lived
through the Great Depression. He
recognized the value of hard work
and enjoyed selling in volume to as
many people as possible at a great
value.
Despite more local and national
competition, the team at W.D.
Wilkins has evolved alongside the
inevitable changes,
while retaining W.D.’s
guiding principles, such
as keeping overhead
low.
Some of the Wilkins
team members have
worked at the store
for multiple decades
and even knew W.D.
Wilkins, who passed
away in 1987. It is their
team commitment
to solid customer service and
competitive pricing, combined with
an extremely loyal West Texas and
Eastern New Mexico customer base,
that has kept
the doors to
W.D. Wilkins
Furniture open
for 88 great
years.
Lubbock Senior Link 41