Page 60 - Senior Link Magazine Winter 2025 - Online Magazine

The Evolution

and Mission of

"Lubbock Live"

by Jeremy Couture

and the surrounding areas, won the
Concerto Competition at Texas Tech,
and have made my living for seven
years in the commercial and classical
music industries. My style of music
falls somewhere in the realm of
Soul, Rock, and R&B and is heavily
ne evening in 2018, I was inspired by John Mayer, Hiatus
watching some colleagues Kaiyote, and D’Angelo.
Operform and was blown
away by their talent. Their masterful What I’ve observed in West Texas
artistry and effortless skill were is an undeniable creative energy
inspiring. That’s when I knew I bubbling beneath the surface.
wanted to be a part of this for the Behind most polished stage shows
rest of my life and do something to is more than likely a group of young
help make the arts in Lubbock more musicians jamming in garages,
accessible to everyone. experimenting with new sounds,
and dreaming of bigger stages. And
I’m a cellist, singer/songwriter, and I have always been impressed with
the founder of Lubbock Live Festival producing legends such as Buddy how many talented people work
for the Arts. I’ve spent my adult Holly, Natalie Maines, The Maines quietly behind the scenes to ensure
life performing, writing, recording, Brothers, and Flatland Cavalry, to a show’s success. I wanted to create
and building an event geared to name a few. a space where all of that could come
showcase the arts in Lubbock. While together, and include various other
on this journey, I’ve seen firsthand After earning my degree in art forms and artists. That’s how
how a new generation of musicians cello performance from Texas Lubbock Live was born.
is redefining what it means to be an Tech University in 2016, I began
artist in West Texas. performing full-time. Over the The Story Behind Lubbock Live
years, I’ve played in a wide range
My Own Journey Through Music of settings, from intimate local During the time when I was
shows to regional festivals and breaking into the music scene, it
I was born and raised in Lubbock symphonies—as a solo artist, became apparent how much artistic
surrounded by the wide-open with my band, and as a classically talent existed in our area, yet many
sky and a community that has trained cellist. I have placed in the of the shows weren’t very well
always had music in its bones. My finals of multiple “Battle of the attended. So, in 2020, I founded a
hometown has long been known for Bands” competitions in Lubbock nonprofit music and arts festival
called Lubbock Live, with one

60 Lubbock Senior Link