Page 39 - Senior Link Magazine Summer 2025 - Online Magazine

HONORING SMALL BUSINESSES

become one of the first grass-fed and grass finished beef local restaurants and leaned into community engagement.
operations in Texas. It wasn’t easy. Many in the ranching
world, including Weldon’s own family, were skeptical. “We realized we could have even more impact by
But he believed in it. educating and mentoring people,” Ann said. “So, we
started showing up everywhere—from markets to school
“We’re not trying to be trendy,” Weldon said. “We’re events.”
going back to what Mother Nature gave us: sunshine,
water, and grass.” “It’s become such a personal business,” Weldon said.
“People tell us how switching to grass-fed, grass finished
Originally, the Warrens were wholesale producers. In beef changed their digestion, their overall bloodwork, and
2005, Weldon pitched to Whole Foods Market with a their energy. It’s powerful.”
vision of clean beef—no feedlots, no antibiotics, no added
hormones. Within a few years, Holy Cow became the Now nearly 70, Weldon, who has remained medication-
largest supplier of grass-fed beef to Whole Foods in Texas, free, is active and still walking the pasture with his
Oklahoma, Arkansas, and Louisiana. cowboys as well as being featured on multiple podcasts.
The business is a family affair, with son Timothy leading
But something shifted. day-to-day operations and daughter Erin bringing her
years of experience in e-commerce to envision the next
The family saw how personal the food journey was chapter of Holy Cow.
becoming for their customers.
From a drive-thru hamburger to a full-circle wellness
“It became more than just supplying beef,” Ann said. “It business, the Warren family didn’t just change the food
became about relationships, education, and health.” they ate—they changed the lives they touched.
They expanded into retail, started selling at farmers’ “We never set out to build a brand,” Weldon said. “We set
markets, and built a loyal customer base across the state. out to build health, to graze cattle on God’s given forage,
Holy Cow Beef boxes began arriving at homes from and eat only clean proteins. We evolved into educating
Dallas to Lubbock, packed with nutrient-rich meat and people about the amazing results of eating nutrient dense
stories from the ranch. foods that can truly heal both the body and the land.”

The Warrens also embraced certifications that backed up
their values. They earned recognition from the American
Grassfed Association and Global Animal Partnership—
not as a marketing ploy, but as a mark of integrity. Their
cattle grazed on native grasses, rotated through pastures
to nourish the land. The beef was different because the
process was different.
In 2011, a drought and multiple grass fires forced a move
back to the High Plains, where Weldon’s roots ran even
deeper. From there, Holy Cow entered a new era. The
family launched their online storefront, partnered with

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