Page 38 - Senior Link Magazine Summer 2025 - Online Magazine

HONORING
SMALL BUSINESSES

Holy Cow Beef

How One WEST TEXAS RANCH FAMILY

Rewrote the Future of Beef

by Erin Warren Evenson

ut on the open plains of West On the way to the hospital, they background in ranching,” Weldon
Texas, where the wind is stopped for a fast-food hamburger— said. “It just clicked. We knew this
Ostrong and the soil runs deep, unaware that decades of eating like was a healthier way—not just for the
a quiet revolution began—not in a that had helped bring them to this cattle and land, but for us.”
boardroom or a biotech lab, but on a very moment. Doctors later told
family ranch that chose to listen to the Weldon that his arteries were more They started small, finishing a few
land. than 50% clogged. He was in his 40s. head of cattle on grass for personal
His oldest daughter was in second consumption. Weldon and his family
This is the story of Holy Cow grade. started eating what is now called,
Beef, a family-run operation that “clean.” Over time, his bloodwork
transformed a personal health crisis That diagnosis changed everything. improved. His arteries cleared. He
into a mission that reshaped how came off all medications. Even his
Texans think about beef. Determined to reclaim his health, doctors were surprised.
Weldon and Ann dove into research.
It started in 2002 with a stroke. What they found felt both new That recovery became the foundation
and familiar: ranchers raising and of Holy Cow Beef. If grass-fed and
Weldon Warren, a successful money finishing cattle entirely on grass, no grass finished beef could help save
manager, felt his arm tingle and GMO corn, no GMO soy, no added his life, Weldon wanted to make it
struggled to climb the stairs at his antibiotics, no added hormones, and accessible to other families, too.
home. He turned to his wife, Ann, no pesticides.
and said, “I think I’m having a They moved to Graham, Texas, where
stroke.” “We were reading about grass-fed the Warrens raised their children and
beef in relation to our own family’s laid the foundation for what would

38 Lubbock Senior Link